by Jeff Slater | Jul 31, 2017 | Branding Issues, Marketing Advice, Marketing People
For the last ten years, I believed websites were on life support. I still believe that in the near term, this marketing platform will die. People visit websites to learn or buy something. No one wants to go through a tedious website filled with information that isn’t...
by Jeff Slater | Jul 28, 2017 | Branding Issues, Interesting Brands, Marketing Advice
When you walk into a business like a hotel or retail store, did you ever notice it had a distinctive smell? How did it make you feel? Maybe you experienced the inviting scent of vanilla or the calming fragrance of lavender. Scent is one of those marketing tactics that...
by Jeff Slater | Jul 26, 2017 | Branding Issues, Interesting Brands
If I told you that there is a company that has stayed focused since 1623 on the same niche, you would tell me I was crazy. Zildjian has created cymbals for drums for over four centuries. They have been able to follow the top piece of advice I give my marketing...
by Jeff Slater | Jul 24, 2017 | Foodpreneurs, Marketing People, Marketing Start Ups
When Gail Becker’s young boys received a diagnosis of having celiac disease, she started to purchase every gluten-free product in sight. The problem she found was that they still were laced with fat, sugar and often unhealthy ingredients. She became inspired to create...
by Jeff Slater | Jul 21, 2017 | Advertising, Marketing Advice, Personal Stories
In a small office, a marketing manager had an idea. Why not use gas pumps as an advertising network? Put TV screens on each pump, turn up the volume and sell ad space. Think of all the loud, ten second TV ads companies would buy who sell goods at the gas station. It...
