by Jeff Slater | Jan 23, 2018 | Branding Issues, Marketing Advice
What is brand awareness? If I mention a brand name (product or company), you should immediately conjure up images of who they are, what they sell and an image about the company. A well-defined brand like Disney or Starbucks is easy to understand because of how deep...
by Jeff Slater | Jan 21, 2018 | Marketing Advice
Lists are very popular on blogs and social media. They are easy information snacks on topics. Here is my list of nine easy steps to help you become a failure at marketing. Expect immediate results. I don’t understand people who think that they can buy a pound of...
by Jeff Slater | Jan 18, 2018 | Marketing Advice, Marketing Books, Personal Stories
James Altucher is a writer, podcaster, and wonderfully strange entrepreneur. I read his books, listen to his podcast, and he makes me think about a lot of stuff related to business, marketing, and life. There are two words that sum up his philosophy, choose yourself....
by Jeff Slater | Jan 16, 2018 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Imagine getting on a scale that can’t tell you how much you weigh. Dan Ariely, Duke Professor, and Behavioral Scientist have come up with a product that changes how people manage their weight by completely altering the idea of a scale. Using a smart algorithm based on...
by Jeff Slater | Jan 14, 2018 | Marketing Advice, Marketing Start Ups
A guest post about segmentation from Anna Kayfitz, CEO of StrategicDB. How A Staircase Railings Manufacturing Company Used Segmentation to Drive Sales Up and Cost Down No one would think that segmentation analysis of the sales data of a Staircase Railings...
