by Jeff Slater | Sep 9, 2018 | Advertising, Branding Issues, Interesting Brands
I’m inspired. And, I’m moved by the new Nike commercial feature Colin Kaepernick, LeBron, and Serena. I can’t recall watching a commercial that deeply touched me since the original Apple 1984 – Think Different campaign. But if you read the polls and the...
by Jeff Slater | Sep 6, 2018 | Marketing Advice, Marketing People
The difference between a micro-manager and a skilled manager is as wide as the Grand Canyon. The micro-manager second guesses everything, whereas a skilled manager tries to set up guardrails and rules. The micro-manager wants to make decisions for their direct...
by Jeff Slater | Sep 4, 2018 | Marketing Advice, Personal Stories
There are few things in this world I hate. I do hate peas. Sorry, it is a long story. But in general, I’m not a big fan of wasting my energy on negative stuff, and hate requires a lot of work and drains the creative juices out of me. Besides peas, I do admit to hating...
by Jeff Slater | Sep 2, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Here is a short list of things I used to do. I used to go to the bank to take out cash from my account. I used to go to the pet store to buy litter and cat food. I used to get two newspapers delivered to my house. I used to go to a store and bring home VHS tapes that...
by Jeff Slater | Aug 30, 2018 | Interesting Brands, Marketing Advice, Personal Stories
When you market a product or service, the worst thing you can do is to be a fence sitter. Stuck in the middle. Not on one side or the other. Caught in between. Brands are made to solve problems for particular and narrow audiences. They can’t be for everybody, or you...
