by Jeff Slater | Nov 18, 2018 | Marketing Advice, Personal Stories
Last June, my gardener knocked on my door. He wanted to shake my hand and tell me thank you for hiring him to cut my grass, trim my bushes and take care of my yard. He didn’t ask if I wanted to add more services. He wanted to say thank you in person and to let me know...
by Jeff Slater | Nov 15, 2018 | Foodpreneurs, Interesting Brands
When Amanda Hesser and Merrill Stubbs, founders of Food52 in Manhattan wanted to begin to market their line of cooking products, they did something unusual. Their company had sold other companies’ kitchen-related products for years. Over time, they developed a...
by Jeff Slater | Nov 13, 2018 | Marketing Advice, Marketing Start Ups
When two friends took a surfing trip, they were inspired to solve the problem with plastics in the ocean. As a by-product, they built a business. Alex Schulze and Andrew Cooper went to Bali in Indonesia to surf in what they expected to be pristine waters. When they...
by Jeff Slater | Nov 11, 2018 | Marketing Advice, Personal Stories
On August 22, 2010, I published my first blog post. It was a story about vacuuming memories and was marketing therapy to help me put in writing my feelings, emotions, and curiosities. In that post, I explored how vacuuming goes deeper than cleaning a carpet when you...
by Jeff Slater | Nov 8, 2018 | Marketing Advice
After reading one of my marketing blog posts, Dave called me to talk. He said, he felt as if his business was stuck using marketing tactics from twenty years ago. His marketing wasn’t working and he wasn’t sure how to move forward. His business was out of momentum and...
