by Jeff Slater | Jan 17, 2019 | Branding Issues, Interesting Brands, Marketing Advice
We all have loved ones who have passed on and are no longer with us. We miss some of them dearly because they had such a compelling impact on our life. Another person can’t replace their influence on you and you know you will miss them forever. But would your...
by Jeff Slater | Jan 15, 2019 | Marketing Advice, Marketing Books, Marketing Start Ups
There is a misconception about what is marketing and when you should turn it on. Like raising a child, marketing is a daily activity and it never ends. Marketing isn’t something that you add to your business. It is the everyday activity of what you say to your...
by Jeff Slater | Jan 13, 2019 | Branding Issues, Marketing Advice
What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say, tell me more. How would you explain how you can change their life for the better, solve...
by Jeff Slater | Jan 10, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
If you moved to a new city, you might not know anyone. How will you feel welcomed? How would you find a community of new friends? Somehow, you’ll need to make friends. If you are into yoga or bowling, you might find a place where others are hanging out who like to...
by Jeff Slater | Jan 8, 2019 | Marketing Advice, Marketing Start Ups
An email popped up in my inbox yesterday from a friend who is starting a new business. She was so excited about the prospects of using her expertise to help create value in a specific industry with her services. She came up with a cool website with hip graphics and a...
