by Jeff Slater | Apr 2, 2019 | Marketing Advice
What expectations do you set for your marketing activities? I always revert to a gardening metaphor because it is easy to communicate and helps explains how marketing works. If your brand has been undermarketed for years, will a few campaigns bring in revenue in...
by Jeff Slater | Mar 31, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
When my friend Bob Stapleton asked me if I would speak to a group of budding entrepreneurs he was coaching through LaunchCary, I jumped at the opportunity. Bob is one of those rare human beings who seems to be a nexus of community, compassion, and connection. I was...
by Jeff Slater | Mar 28, 2019 | Marketing Advice, Marketing People
I watched the HBO documentary about Elizabeth Holmes and the Theranos debacle. The Inventor: Out for Blood in Silicon Valley was inspired by John Carreyrou’s Bad Blood expose in The Wall Street Journal. This was a powerful blood story with an important lesson for...
by Jeff Slater | Mar 26, 2019 | Marketing Advice, Marketing Start Ups
One of my 2019 projects involves solving a complex challenge for a client. I knew that I could come up with a lot of exciting options, but I wanted to ensure that I had a ‘devil’s advocate’ on the review team who would keep challenging my approach, my idea and my...
by Jeff Slater | Mar 24, 2019 | Marketing Advice
Michael owns a small technology business in Utah. As a regular reader of my blog posts, he reached out to ask for some help as he is a first-time entrepreneur and CEO. He told me that his days feel so scattered and that he needed some coaching on how to get better...
