by Jeff Slater | May 16, 2019 | Marketing Advice
Occasionally I’ll hear from a reader who wants me to evaluate how they are marketing their business by reviewing their communications, positioning and messaging. A few weeks ago, I had to deliver the news to Nick, a new client that his marketing was BORING. I didn’t...
by Jeff Slater | May 14, 2019 | Marketing Advice
Rapid prototyping of an idea always intrigued me. Whether it was a new product, a service or a concept – how can I make the design idea in my head, something that you could hold in your hand? What are the ways that you can help others see your vision? Prototyping a...
by Jeff Slater | May 12, 2019 | Personal Stories
Allow me a brief indulgence to share a short story that involves my almost 92-year-old mom, Steven Van Zandt, Bruce Springsteen and underwear put on backward. Unlike my other blog posts, this isn’t about marketing. But it is a story about the power of superstition,...
by Jeff Slater | May 9, 2019 | Marketing Advice, Marketing People
As Chief Listening Officer for my marketing company, my job is to pay attention. I don’t like to be busy taking notes during important meetings and trying to summarize action items or next steps. I want to practice what I call aggressive listening. But, like most of...
by Jeff Slater | May 7, 2019 | Marketing Advice, Marketing Start Ups
What attracts potential clients to your front door or website? How do you pull people toward you with valuable information that helps them do their job, succeed in their mission or make their dreams come true? Magnets are the tactics that make up the mix of marketing...
