by Jeff Slater | Mar 17, 2019 | Marketing Advice, Marketing Books
How do you ask a question when you are in a business meeting or with family? Listening to a recent podcast called Creative Confidence sponsored by Ideo, the design thinking folks, got me wondering about my approach. They interviewed a questionologist named Warren...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
by Jeff Slater | Mar 12, 2019 | Branding Issues, Marketing Advice
By screaming with a megaphone, I can get the attention of a thousand people. Trust is different. You build trust, one person at a time. Trust requires creating a relationship slowly with a small number of people. You have to do more listening. Success no longer comes...
by Jeff Slater | Mar 10, 2019 | Marketing Advice
When Sam Nasserian went out to restaurants in the San Francisco area, he had one main complaint. Every restaurant was so damn loud he could never hold a conversation with friends. Was he the only person not enjoy his dining experience because of the ear-popping noise?...
by Jeff Slater | Mar 7, 2019 | Marketing Advice, Marketing Start Ups
I like to focus on strategic marketing challenges. But I also enjoy getting my hands dirty in marketing tactics. The following are three tactical tips that might pair well with your marketing efforts, help you get noticed and enhance how you connect with new...
