by Jeff Slater | Mar 28, 2019 | Marketing Advice, Marketing People
I watched the HBO documentary about Elizabeth Holmes and the Theranos debacle. The Inventor: Out for Blood in Silicon Valley was inspired by John Carreyrou’s Bad Blood expose in The Wall Street Journal. This was a powerful blood story with an important lesson for...
by Jeff Slater | Mar 26, 2019 | Marketing Advice, Marketing Start Ups
One of my 2019 projects involves solving a complex challenge for a client. I knew that I could come up with a lot of exciting options, but I wanted to ensure that I had a ‘devil’s advocate’ on the review team who would keep challenging my approach, my idea and my...
by Jeff Slater | Mar 24, 2019 | Marketing Advice
Michael owns a small technology business in Utah. As a regular reader of my blog posts, he reached out to ask for some help as he is a first-time entrepreneur and CEO. He told me that his days feel so scattered and that he needed some coaching on how to get better...
by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 19, 2019 | Marketing Advice
Twenty years ago, I used to trek to a Blockbuster, to rent movies begrudgingly. I hated how they did business, but I liked the convenience of watching movies at home. In early 2000, Blockbuster earned $800 million dollars in late fees pissing off every customer but...
