by Jeff Slater | Jun 6, 2019 | Marketing Advice, Marketing Start Ups
Marketing and sales are different animals but are part of the same process and ecosystem. Together they fit nicely under the common phrase of a lead generation journey. The goal of plotting a journey is to gain agreement on a process and find quality leads and to...
by Jeff Slater | Jun 4, 2019 | Marketing Advice
Why did Boeing do such an abysmal job of managing the Max 737 plane crashes? It seems as if corporations continue to make the same mistake over and over again. From a public relations perspective, what Boeing did was marketing negligence. What happens is that the...
by Jeff Slater | Jun 2, 2019 | Interesting Brands, Marketing Advice, Marketing People
When you are struggling with a complicated business or marketing challenge, where do you go for help? Last week I got to participate in a Wisdom Counsel organized by my friend Danny Rosin and led by Rob Lowe, whose GIVING BACK PODCAST focuses on non-profits. I met Rob...
by Jeff Slater | May 30, 2019 | Marketing Advice, Marketing Books
My friend Mark Schaefer has written another brilliant book called The Marketing Rebellion. What he describes is a compelling story based on market research and insights from his years of business experiences. It is a must-read book for those who work in marketing...
by Jeff Slater | May 28, 2019 | Marketing Advice, Marketing Start Ups
Inside the hearts and minds of your associates at your company, are stories about what your brand does to help your clients. They know they provide value and feel good about their work. The challenge is that these stories are locked up insides waiting to be set free....
