by Jeff Slater | Jun 18, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
TemperPack is a $25 million-dollar company with more than 300 employees based in Richmond, Virginia. The founders, Brian Powers, Charles Vincent, and James McGoff, saw a pain point that they thought they might be able to heal. They wondered if they could kill...
by Jeff Slater | Jun 16, 2019 | Marketing Advice
My new client was disappointed with his former marketing consultant. He expressed frustration that they weren’t making enough progress. They needed to try something new. They asked me to audit their past marketing activities and to make a recommendation. I had two...
by Jeff Slater | Jun 13, 2019 | Marketing Advice
I don’t watch reality TV. However, when I was in Starbucks this morning, a young woman behind the counter was talking to her co-worker and said, the reason she loves to watch Real Housewives of New York is that it makes her feel so much better about her life. Like a...
by Jeff Slater | Jun 11, 2019 | Marketing Advice
When I walked over to meet John, the Uber driver, I knew something was different. I could tell by his questions. After a recent multi-day trip, this was my seventh driver, and John from Kenya was different from all the other drivers I met on my journey. John asked...
by Jeff Slater | Jun 9, 2019 | Marketing Advice
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? How do you iron out the creases in your customer service? When I pick up my dry cleaning, I am always surprised that...
