by Jeff Slater | Jun 30, 2019 | Marketing Advice, Marketing Start Ups
Simon’s business was founded four years ago to focus on an industry he knew well having worked in it for more than a decade. As an IT professional, he thought he understood their challenges through his experiences and the work he did every day. His business exposure...
by Jeff Slater | Jun 27, 2019 | Branding Issues, Marketing Advice, Marketing Start Ups
Often, you’ll receive an email from a company that screams; we are so boring that we didn’t bother to do anything imaginative to grab your attention. This bland approach telegraphs that you didn’t care enough to create something imaginative that connects with me on a...
by Jeff Slater | Jun 25, 2019 | Marketing Advice, Marketing Start Ups
How do your employees talk about their work? Do they say, “I do this or I do that” or, are they speaking about “we”? Organizations who use WE more often than I tend to be more process oriented and collaborative environments. They depend on team effort and...
by Jeff Slater | Jun 23, 2019 | Foodpreneurs, Marketing Advice
There is a beautiful marketing lesson to learn from a local sandwich shop that has lasted more than thirty years in Raleigh, North Carolina and is closing at the end of 2019. My regular order is almost like my mantra that a transcendental meditation guru once...
by Jeff Slater | Jun 20, 2019 | Marketing Advice, Marketing People, Personal Stories
Your boss asks for your opinion on a thorny marketing challenge during a meeting with colleagues. Do you tell her the unfiltered truth, or do you try and appease everyone in the room and not say what is on your mind? The colleagues who stand out from my career are...
