by Jeff Slater | Nov 17, 2019 | Marketing Advice, Marketing People
To help you find the right clients, it helps to communicate who is and isn’t a good fit for your business. Most websites aren’t this frank telling people to go away. But recently I have observed some marketing efforts that identify who is a good fit, and who isn’t....
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
by Jeff Slater | Nov 12, 2019 | Marketing Advice, Marketing Start Ups
Two acquaintances asked me for some advice about marketing personal in-home services. The businesses were very different, but both offered to come to the home to provide useful personal care services. One offered to become a personal stress coach while the other...
by Jeff Slater | Nov 10, 2019 | Branding Issues, Interesting Brands
When your business goes through a rebrand, you need to pay attention to two audiences; associates who work for you and all external clients, partners, and stakeholders. Your goals in your communication should be similar and should answer these basic questions: Why are...
by Jeff Slater | Nov 7, 2019 | Branding Issues, Marketing Advice, Marketing Books
Audio is surging and gaining share of attention for consumers and businesses. Malcolm Gladwell’s new book, Talking To Strangers, sold more audio copies than hardcover. His audio version is like a podcast – beyond just reading the book aloud, it captures the voice and...
