by Jeff Slater | Feb 18, 2020 | Interesting Brands, Marketing Advice, Personal Stories
I heard Youngme Moon, a Harvard Business School professor mention an app called Be My Eyes. I signed up for this app that allows me to help people who are blind or have difficulty seeing. The app assists them in connecting volunteers through video. It is an...
by Jeff Slater | Feb 16, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Three years ago, I wrote this post about Brandless, the online store selling unbranded products. I was curious about their experiment to see if it would succeed. Their approach was disruptive, but also testing a curious question for marketing finks like me – how...
by Jeff Slater | Feb 13, 2020 | Marketing Advice, Personal Stories
What is a bad leader but a good leader’s teacher. Lessons from the best leaders. A woman I worked with many years ago related a story to me last month about the new CEO she works for at an Arizona-based company. He leads out of fear. His style is one of...
by Jeff Slater | Feb 11, 2020 | Interesting Brands, Marketing Advice, Marketing Books
Every brand manager strives to acquire raving fans for their product or service. She wants someone who will buy their product and share their passion. But acquiring passionate fans is no small task. Best-selling author David Meerman Scott and his neuroscientist...
by Jeff Slater | Feb 9, 2020 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Did you ever wonder who created the classic design for the Whole Foods Market 365 logo? It is an iconic logo that is on millions – maybe billions of packages. When I met Nancy Frame in the early ’90s, I worked for GoodMark Foods. They are the company that...
