by Jeff Slater | Feb 6, 2020 | Marketing Advice
I’m tired of hearing about artificial intelligence or Ai. I’m more interested in Hi or human intelligence. When you design a product or service, how easily a human being can use it is critical to the product’s success. Artificial intelligence is remarkable, but by...
by Jeff Slater | Feb 4, 2020 | Marketing Advice
Many people go to a gym to exercise their muscles. They lift weights, use resistance equipment, and challenge their bodies to strengthen their core. But what do people do to exercise their creative muscles? I asked several people that I know to find out how they keep...
by Jeff Slater | Feb 2, 2020 | Branding Issues, Marketing Advice
Marketing strategist analyzes data to determine the best way to allocate resources to grow revenue and profits. The data might be quantitative or qualitative. Insights and information provide a clear overview of the market organization and where there might be gaps or...
by Jeff Slater | Jan 30, 2020 | Marketing Advice
When you hire a handyman (or woman) to replace a door in your home, you are buying their expertise. With years of installing doors, they know that sometimes homes settle, or door jams or floors aren’t level. But it is of the storytelling of their expertise, that we...
by Jeff Slater | Jan 28, 2020 | Marketing Advice, Personal Stories
When I was a kid, I was fortunate to have my Dad as my baseball coach for many seasons. He was patient and knowledgeable. My Dad understood that if I wanted to keep improving my baseball skills, he could only take me to a certain level. He explained to me that...
