by Jeff Slater | Jul 7, 2020 | Personal Stories
Who was that teacher who gave us the helping hands and worked patiently with us as we tried to learn the most challenging subjects in high school? What’s the name of that co-worker who patiently showed us how to do a little magic with Excel or how to animate a...
by Jeff Slater | Jul 5, 2020 | Marketing Advice
Stop selling. It is invaluable advice for a sales team to learn. After an hour on the phone with a prospect, Jeremy had only asked two questions. Patiently, he listened as he learned all about Sarah’s children and how they are dealing with school via Zoom and the...
by Jeff Slater | Jul 2, 2020 | Foodpreneurs, Marketing Advice, Marketing People
How would someone outside of your industry market their products? How might Disney, Starbucks, or Mcdonalds enter your category with their type of unique approach to marketing? What does it mean to think like a disruptive marketing professional? For example, how would...
by Jeff Slater | Jun 30, 2020 | Marketing Advice, Marketing People, Personal Stories
One of the benefits of having four decades of marketing experience is that you can share what you have learned. Coaching involves being vulnerable and explaining what you know from your screw-ups as well as successes. A truly great coach, like my friend Bob Stapleton,...
by Jeff Slater | Jun 28, 2020 | Foodpreneurs, Marketing Advice, Marketing Books, Marketing Start Ups
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
