by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
by Jeff Slater | Sep 14, 2015 | Marketing Advice, Personal Stories
The fundamentals of marketing apply whether you are going for a job interview or applying for a spot at a college or graduate school. During an interview, you are marketing a product – and that product is you. How can you earn that coveted spot? Of course you need to...
by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
by Jeff Slater | Aug 31, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As I was writing a post for my blog this past week, I noticed that it was #500. I was surprised that over the last few years I had written that many blogs. It made me reflect back a bit to consider why I believe marketers need to blog. What is the benefit for small to...
by Jeff Slater | Aug 28, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | Aug 26, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
My daughter received a text from a hotel in NYC, called The Edison, asking her how they can make her stay fantastic. What special things could they do? She texted them back with a few requests and said, the number one issue for me is I want a room where the air...
