by Jeff Slater | Oct 16, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I think I have read 10,132 entry level resumes in my career. Well, maybe not exactly but it feels that way. During my career hiring new talent, I’m often surprised at how poorly these resumes market the individual applying for a marketing job. When asked for advice,...
by Jeff Slater | Oct 14, 2015 | Marketing Advice, Personal Stories
With apologies to my vegan friends, sometimes it is really difficult to eat an elephant. You have to take one bite at a time. Marketing is an incremental sport that requires you to begin. You need to start and get things rolling so that you have a little forward...
by Jeff Slater | Oct 9, 2015 | Advertising, Interesting Brands, Personal Stories
There was a funny routine on Saturday Night Live where Hillary Clinton played a bartender talking to an actress, playing Hillary Clinton. Aside from the benefit of showing Hillary’s human side, it made me think about sitting down and having a meeting with your brand....
by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
by Jeff Slater | Sep 14, 2015 | Marketing Advice, Personal Stories
The fundamentals of marketing apply whether you are going for a job interview or applying for a spot at a college or graduate school. During an interview, you are marketing a product – and that product is you. How can you earn that coveted spot? Of course you need to...
by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
