by Jeff Slater | Aug 31, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As I was writing a post for my blog this past week, I noticed that it was #500. I was surprised that over the last few years I had written that many blogs. It made me reflect back a bit to consider why I believe marketers need to blog. What is the benefit for small to...
by Jeff Slater | Aug 28, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | Aug 26, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
My daughter received a text from a hotel in NYC, called The Edison, asking her how they can make her stay fantastic. What special things could they do? She texted them back with a few requests and said, the number one issue for me is I want a room where the air...
by Jeff Slater | Aug 10, 2015 | Marketing Advice, Personal Stories, Uncategorized
I’m sorry to tell you this, but your customer determines if your brand can be part of their world. Not you. She makes a choice to let you come in, and be part of her everyday experiences. Without her permission, the door is not opened. Marketers try hard to...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jul 22, 2015 | Marketing Advice, Personal Stories
I had to get a tire replaced so I dropped my car at a shop. Since it was early, I walked over to the local bagel place to get shmear and to catch up on emails. I was stopped in my tracks as I walked along the side of this restaurant. The stench was way beyond bad. It...
