by Jeff Slater | Aug 10, 2015 | Marketing Advice, Personal Stories, Uncategorized
I’m sorry to tell you this, but your customer determines if your brand can be part of their world. Not you. She makes a choice to let you come in, and be part of her everyday experiences. Without her permission, the door is not opened. Marketers try hard to...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jul 22, 2015 | Marketing Advice, Personal Stories
I had to get a tire replaced so I dropped my car at a shop. Since it was early, I walked over to the local bagel place to get shmear and to catch up on emails. I was stopped in my tracks as I walked along the side of this restaurant. The stench was way beyond bad. It...
by Jeff Slater | Jul 17, 2015 | Marketing Advice, Personal Stories
I work hard at being clear, understood and a skilled communicator. This is true of my personal as well as my professional life. I am consistently rated as outstanding at communications during performance reviews and with my consulting clients. Writing clearly is...
by Jeff Slater | Jul 13, 2015 | Marketing Advice, Marketing People, Personal Stories
Lisa Gross missed out on some important experiences like cooking with a grandparent, who could tell stories about life in the old country while sharing a classic recipe from back home. It was this gap that helped her create an inspired business idea called League of...
by Jeff Slater | Jul 1, 2015 | Advertising, Marketing Advice, Personal Stories
I was wandering through Whole Foods doing a little shopping, and I went over to the seafood counter to buy some salmon. In front of me was a whole octopus in all its odd and freaky glory. I wondered who buys this stuff and what do they do with it. And then, a...
