by Jeff Slater | Mar 23, 2016 | Personal Stories
It isn’t digital-first technology but it is one of the most underused, and powerful marketing weapons I know. The stunningly simple, handwritten thank you note is still not appreciated by most businesses yet it’s a simple way to emotionally connect to your customer....
by Jeff Slater | Mar 16, 2016 | Advertising, Marketing Advice, Personal Stories
Some companies love to bring in outsiders, consultants, and external agencies. Others never do. What is the cultural difference between these types of business? Often businesses have a vested interested to fully buy-in to their belief system. They don’t want outsiders...
by Jeff Slater | Mar 11, 2016 | Personal Stories
In 1985, my wife and I were invited to meet President Reagan and to have lunch with him. I have shared the full story about that day on my blog, and you can read it here. But there is a sweet little post script to the story that came to mind after I learned of Nancy...
by Jeff Slater | Mar 2, 2016 | Marketing Advice, Marketing People, Personal Stories
I didn’t want to buy a car. I was happy driving my twenty-year-old Infiniti. Then ice happened in Raleigh, and I had a little slip and slide on the interstate. I wasn’t injured. Damaged beyond repair, my twenty-year-old J-30 was history. Hello Carmax, Hello, Mohammed...
by Jeff Slater | Feb 24, 2016 | Marketing Advice, Marketing People, Personal Stories
You get the question all the time. What do you do for a living? It is inescapable. Although I never define myself by what I do, still our jobs are a big part of life story. You can’t avoid it. “I am a proud member of the marketing community.” I say it proudly even...
by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
