by Jeff Slater | Jan 4, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I have worked for three companies who have failed at implementing CRM or customer relationship management systems. What went wrong? Why didn’t these projects succeed? Could marketing have played a role in making these project work and avoided having CRM plans...
by Jeff Slater | Dec 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
The world has wild and crazy ideas waiting to be borrowed or gently stolen. Some businesses get started based on an absurd idea. They can be so off-the-wall that everyone laughs at them until you start making money, get coverage in major news outlets and become the...
by Jeff Slater | Dec 5, 2016 | Foodpreneurs, Marketing Advice, Personal Stories
When I learned that my youngest daughter Fanny Slater was chosen to be one of the co-hosts on a new Food Network Show, I was not surprised. Fanny has always been cooking on all burners her whole life. From a very young age, Fanny was the type of child who always...
by Jeff Slater | Nov 28, 2016 | Marketing Advice, Marketing People, Personal Stories
My best friend sent me a digital version of a Super 8 movie we made in 1972 along with another close friend. It was my film debut and like time-traveling back to my high school days. (or daze). It was called The Fate of Elan and was so sophomoric, silly and creative,...
by Jeff Slater | Nov 25, 2016 | Branding Issues, Marketing Advice, Personal Stories
Companies often have wordy vision and mission statements hanging on the wall to help those who have trouble sleeping at night. Boring blah, blah blah. I have never been a fan of anything longer than a few words or a phrase to encapsulate a business’ WHY. What I do...
by Jeff Slater | Nov 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
A small unexpected box appeared at Samuel’s mailbox at work. Unlike the 321 emails that came into his inbox, he grabbed it and spent a few minutes opening it and looking inside. He held the sample in his hand and read the short, 3-point post-it-note that explains the...
