by Jeff Slater | Mar 6, 2017 | Marketing Advice, Personal Stories
For forty-five minutes, the CEO at a new client explained her organization to me. I had read through their collateral and website but still didn’t understand what they did. A framework was missing to help me see the big picture. I didn’t get it how all the...
by Jeff Slater | Feb 17, 2017 | Marketing Advice, Personal Stories
There is a remarkably simple exercise that I share with clients to help them understand storytelling for their brand. It involves shoes. I like to bring several pairs of shoes into a conference room and to ask what is the story each of the people wearing these shoes...
by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
by Jeff Slater | Jan 25, 2017 | Personal Stories
January 25, 2017 Harris Teeter Inc. Attn: Customer Relations PO Box 10100 Matthews, NC 28106-0100 Dear Harris Teeter Grocery Store, I know – where the heck have I been? I’m sorry I haven’t been at your store for a few years except for the occasional visit. I...
by Jeff Slater | Jan 14, 2017 | Personal Stories
For those of you who have followed my daughter Fanny’s food journey, her Food Network debut is Sunday, January 15th at 11 am. The show is called KITCHEN SINK and will be replayed on Monday on Food Network at 1:00 PM. She will be in most of the episodes as a...
