by Jeff Slater | Dec 14, 2017 | Marketing Advice, Marketing People, Personal Stories
In 2017, I helped several people market themselves for marketing positions. Most of this was pro bono work helping friends or their contacts. I love doing this and feel privileged that people ask for my assistance. Hiring new marketing talent was always something I...
by Jeff Slater | Dec 7, 2017 | Marketing People, Personal Stories
Of all the challenges marketers face, getting the attention of their target audience is the most difficult task. The increase in distractions, demand on our time and noise in the marketplace is deafening. How can you stay relevant and valuable? You know customers are...
by Jeff Slater | Nov 23, 2017 | Marketing Advice, Marketing People, Personal Stories
I get to speak to lots of students and young marketing professionals working their way through their career. People associate me with the business of marketing, so I get emails and calls from friends, family, and friends of friends – can you give my...
by Jeff Slater | Nov 21, 2017 | Marketing Advice, Personal Stories
I am so thankful for all the love, grace and happiness in my life. Every day, I feel so blessed just to be here at this moment, at this time. Since Thanksgiving 2017 is this week, I thought I would share my appreciation with those of you who read my blog each week....
by Jeff Slater | Nov 8, 2017 | Branding Issues, Marketing Advice, Marketing People, Personal Stories
I watched an older man buying a huge, heavy bag of dog food at the grocery store. As he struggled to get the bag in his cart, a younger employee came by to help him put the bag in his cart. He checked out in the same lane as me, and I asked him how often he buys that...
by Jeff Slater | Oct 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
I’m preparing to give some speeches later this fall to some trade associations and thought I’d share a few highlights from my presentation. I’m speaking to folks with a range of marketing knowledge and expertise in the world of marketing. Here are five of those key...
