by Jeff Slater | Aug 12, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
When I first learned about a company selling wine condoms, I wondered who needs a condom soaked or scented in wine? And what would the alcohol do to the product? But as I read further about this startup, I realized that this company had come up with a novel method to...
by Jeff Slater | Jul 19, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business....
by Jeff Slater | Jul 3, 2018 | Marketing Advice, Marketing Start Ups
I spoke at a conference for small business owners who were looking for advice on where to spend marketing dollars. There were about 150 businesses together looking for some sage marketing advice. After my presentation, we had twenty minutes for the audience to ask...
by Jeff Slater | Jun 28, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
In a recent interview, Zip Recruiter’s CEO and founder Ian Siegel said that they eliminate features on their website that aren’t used by more than 50% of their users every year. Their goal is to enhance their customer’s experience. They don’t want to lose sight of...
by Jeff Slater | Jun 19, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
When Danish entrepreneur Michael Stausholm learned about a Kickstarter-funded campaign by MIT students, he sharpened his pencil to gain the distributions rights. That’s how sprout grew from a seed. Stausholm was involved in sustainability products for most of...
by Jeff Slater | Jun 17, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
A marketing plan is a lot like scaling a mountain and should answer three questions: Where are we now? Where is our brand’s today’s – what is the current situation? Where are we going? The direction must align with the business’ vision and mission. How will we get...
