by Jeff Slater | Feb 22, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I had the privilege to visit and meet with several non-profit organizations this past week to offer some marketing advice and counsel. I left each conversation with more insight, inspirations, and ideas from the remarkable work that they create on a shoestring budget....
by Jeff Slater | Jan 18, 2017 | Marketing Books, Marketing People
A recent article in Harvard Business Review challenged some of my thinking about consumers’ connections with brands. Are consumers loyal to your brand or have they just formed deep habits? Habits versus loyalty – what makes a customer come back? Is customer loyalty...
by Jeff Slater | Jan 13, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I heard a TV commercial that promoted an art term that was unfamiliar to me – sofa sized painting. They were selling oil paintings based on a different set of dimensions- filling an empty space in in a living room and specifically over the sofa. I studied art history...
by Jeff Slater | Jan 9, 2017 | Marketing Advice, Marketing People
Melissa and Doug started a toy company twenty-five years ago, with virtual no money or a big idea. Melissa had worked in finance, and Doug worked as an assistant to the president in another business. When they met, they knew they wanted to do something with their...
by Jeff Slater | Jan 6, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Offices can be one of the most difficult places to get work done. Seems counterintuitive, but you know it is true that most offices are dysfunctional. Jason Fried, the CEO at Basecamp, the Chicago-based software company has several excellent ideas that his company...
by Jeff Slater | Dec 30, 2016 | Interesting Brands, Marketing Advice, Marketing People
Over the last few years, I have written over 700 blog posts covering many marketing topics. I learn by writing and researching all types of businesses and find inspiration in many places. Blogs can be like marketing gifts, especially when they are wrapped with a bow....
