by Jeff Slater | Apr 19, 2022 | Marketing Books
I stopped reading most business and marketing books several years ago as I found that most of them had little to say that was novel or fresh. The authors would repeat the same things with an emphasis on a small insight or would take a nuanced idea and shine a very...
by Jeff Slater | Oct 26, 2021 | Marketing Books
How can removing friction get people to adopt something new? In David Schonthal’s new strategically thoughtful book called The Human Element, he attacks the deep assumption of most marketers, innovators, executives, activists, or anyone else in the business of...
by Jeff Slater | Oct 5, 2021 | Marketing Books
Dorie Clark asked this wonderfully provocative question during a recent podcast about her new book called The Long Game. She was speaking with Douglas Burdett from The Marketing Book Podcast. We all have finite energy and limited resources. If we focus our efforts on...
by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
by Jeff Slater | Jul 13, 2021 | Marketing Books
Did you know that in the 1920s, the famed comedian, actor, and director Charlie Chaplin came in twentieth in a Chaplin look-a-like contest? Talk about imposter syndrome! What did poor Charlie think when he couldn’t even be pick as the real Chaplin? Imposter...
by Jeff Slater | Jul 4, 2021 | Marketing Books
Laughing at Disruption “Being laughed at is the currency of innovation” Tendayi Viki When I shared a truly disruptive idea with a wine industry friend several months ago, this experienced industry executive told me, “That will never work.” The...
