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Curd Your Enthusiasm: How SmearCase, A Frozen Cottage Cheese Finds Its Way

Curd Your Enthusiasm: How SmearCase, A Frozen Cottage Cheese Finds Its Way

by Jeff Slater | Mar 2, 2025 | Foodpreneurs, Marketing Books

How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what...
A New Framework For Understanding Intuition & Instinct

A New Framework For Understanding Intuition & Instinct

by Jeff Slater | Aug 18, 2024 | Marketing Advice, Marketing Books

A provocative new book called The Power of Instinct by Leslie Zane I read many marketing and branding books and rarely find original thinking. This book is different, or I should say – distinctive. I’m a big fan of a counterintuitive or contrarian perspective,...
Brushing Up on Essential Marketing Advice For A Startup

Brushing Up on Essential Marketing Advice For A Startup

by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups

What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
Belonging to the Brand. Why Community is the Last Great Marketing Strategy.

Belonging to the Brand. Why Community is the Last Great Marketing Strategy.

by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books

For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
Atomic Habits – A Simple Systems Approach for Success

Atomic Habits – A Simple Systems Approach for Success

by Jeff Slater | Aug 14, 2022 | Marketing Books

A Book Review of James Clear’s Atomic Habits I enjoy books about being organized, time management, and habit formation. I see value and relevance in my marketing consulting work whenever I gain insight into human behavior. Changing behavior is a big part of a...
Listening to Adam Grant’s Think Again – A Book Review

Listening to Adam Grant’s Think Again – A Book Review

by Jeff Slater | Aug 10, 2022 | Marketing Books

I reread a book this week by Adam Grant. Grant, who teaches at The University of Pennsylvania. Technically, I didn’t reread the book. I listened to it. Using an app called Libby from my public library, I could listen to Grant read his marvelous book. Did you...
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