by Jeff Slater | Sep 10, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations...
by Jeff Slater | Sep 8, 2020 | Marketing Advice
Is it better to send a well-design email with nice photograph, your company logo, and your products in a template versus a simple, plain-text email? It is like the choice between plain vanilla or a fancy ice cream flavor. Is one better than another? The answer is both...
by Jeff Slater | Sep 6, 2020 | Marketing Advice
Do you find it hard to engage audiences either online or offline? How can you improve your engagement with a target audience? Many content marketers and sales representatives struggle with this problem. The primary objective of any marketer is to convince audiences of...
by Jeff Slater | Sep 3, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Just like larger business, small businesses need to consider having a good slogan. Generally, that slogan needs to address the “why” of your business in just a few words. First, keep in mind that there is no one way to develop a slogan for your business. In other...
by Jeff Slater | Sep 1, 2020 | Interesting Brands, Marketing Advice
When I first heard the expression, culture eats strategy for breakfast from Peter Drucker, it helped explain the root cause of strategic failures I have witnessed during my marketing and entreprenurial career. Companies that fail might have had brilliant...
by Jeff Slater | Aug 30, 2020 | Foodpreneurs, Marketing Advice
If you work in marketing and need to find a resource to work on a project, what’s the best way to quickly get quotes from several vendors or freelancers? Say hello to the creative brief. What’s a creative marketing brief? Let’s use an example to make this clear. Think...
