by Jeff Slater | Aug 18, 2020 | Marketing Advice, Personal Stories
On a recent consulting project, I ran into so many acronyms that I found myself continually Googling to understand what everyone was talking about. Of course, an abbreviation is a shorthand or common language, so instead of spending three seconds saying quarterly...
by Jeff Slater | Aug 13, 2020 | Branding Issues, Marketing Advice
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. Despite its accessibility, many entrepreneurs are still hesitant to employ influencer marketing. The good...
by Jeff Slater | Aug 11, 2020 | Marketing Advice, Marketing People, Personal Stories
Stop Calling Me A Human Resource My head exploded last Thursday. A new prospect reached out to me for some help with a marketing project. Robert spent an hour talking about his human resources as if they were assets he picked up through Amazon. By the end of...
by Jeff Slater | Aug 9, 2020 | Marketing Advice
The average US adult spends six hours per day watching video content. In online marketing, video content is a powerful tool to help you attract, engage, and convert your target audience. But the real power of any content lies in your ability to repurpose it. And that...
by Jeff Slater | Aug 6, 2020 | Marketing Advice
Do you have a fear of being brief? Most of you will only read or skim this sentence. Less than half of you will read this sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a recipient. You must be...
by Jeff Slater | Aug 4, 2020 | Marketing Advice, Marketing People
“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach...
