Most of the leads generated for my consulting business come from raising awareness through my blog and networking. If you are keeping score, this is my 1,254 blog, and I started writing on September 9, 2010. Since starting my consulting business four years ago this...
How do you over-deliver value? If you are doing what you promised, you are average—meeting expectations. Doing what you said you would do isn’t enough – it is getting by. Gliding. You are taking the easy path. Moreover, when you do more than you promised, you get...
Stop selling. It is invaluable advice for a sales team to learn. After an hour on the phone with a prospect, Jeremy had only asked two questions. Patiently, he listened as he learned all about Sarah’s children and how they are dealing with school via Zoom and the...
How would someone outside of your industry market their products? How might Disney, Starbucks, or Mcdonalds enter your category with their type of unique approach to marketing? What does it mean to think like a disruptive marketing professional? For example, how would...
One of the benefits of having four decades of marketing experience is that you can share what you have learned. Coaching involves being vulnerable and explaining what you know from your screw-ups as well as successes. A truly great coach, like my friend Bob Stapleton,...
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
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