by Jeff Slater | Oct 1, 2020 | Marketing Advice
As a student of communications, I listen attentively in meetings when someone is asked a question. I’m curious if they answer the question asked, or just pivot into a canned and cliched response. About two years ago I did some consulting work for a client who was...
by Jeff Slater | Sep 27, 2020 | Interesting Brands, Marketing Advice, Marketing People
Imagine having a fantastic business creating stages and platforms for live concerts, events, and trade shows. Your business is booming. You have a talented group of craftsmen working hard to innovate in this space. You can’t keep up with demand. Then Covid happens. No...
by Jeff Slater | Sep 24, 2020 | Marketing Advice, Marketing Books
My brother Mitch recently interviewed Guy Raz on his podcast, Financially Speaking. Lucky Mitch. Mitch is a Senior Vice President at UBS and has always loved radio, broadcasting, and performance. Over the years, Mitch got to work with Larry King, Howard Stern, and...
by Jeff Slater | Sep 22, 2020 | Marketing Advice
The big question burns, as some economies reopen, while others still enforce stay-at-home orders: How is overall consumer confidence faring? The truth is, consumers will likely not come back until they feel that it’s safe (physically and financially) to do so. With...
by Jeff Slater | Sep 20, 2020 | Marketing Advice, Marketing Books
When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...
by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
