by Jeff Slater | Dec 3, 2020 | Foodpreneurs, Marketing Advice
Ray Kroc from McDonald’s was never in the hamburger business – he was in the real estate. Do you know what true business you are in? A recent article in INC Magazine reminded me of how important this idea is for marketers. When Ray Kroc started, he was making a...
by Jeff Slater | Dec 1, 2020 | Marketing Advice
Annarchy reigns. Ann Handley is a content marketing guru who has been in the marketing business for several decades. A terrific writer and expert content creator, she has a lovely newsletter called Annarchy. I recently subscribed to it, and I look forward to its...
by Jeff Slater | Nov 29, 2020 | Foodpreneurs, Marketing Advice
I haven’t thought about sauerkraut in at least 32 years. At that time, we lived in the western suburbs of Philadelphia on the mainline. I remember visiting a Jewish deli named Hymies that served traditional coleslaws, sauerkraut, and other authentic Eastern...
by Jeff Slater | Nov 26, 2020 | Marketing Advice
The essence of marketing is solving a problem. During the last year, I have had dozens of introductory meetings with clients hiring me to solve marketing problems. Often, they aren’t sure where to start to get their gears in motion. Our problem is that we aren’t...
by Jeff Slater | Nov 24, 2020 | Marketing Advice, Personal Stories
A sage life philosophy is thanks giving. It is a way of being in the world where you appreciate all the grace and bounty in your life. To practice thanks giving, try to help someone each day who could use some assistance. Sometimes, thanks giving involves extending a...
by Jeff Slater | Nov 22, 2020 | Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publications in 1970. Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
