by Jeff Slater | Feb 7, 2021 | Branding Issues, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. Their CFO – a bit of a skeptic about marketing ask me what the heck is a value proposition? I love this type of opportunity because I...
by Jeff Slater | Feb 4, 2021 | Marketing Advice
A guest post by business consultant Regina Wheeler about emerging marketing technologies B2B products and services provide solutions to complex problems. Often, communicating the value of these services can be a challenge for marketers as it requires a complex and...
by Jeff Slater | Feb 2, 2021 | Marketing Advice
Like you, I hate spam. I’m talking about the email version – but I’m not a fan of the tinned meat either. But even with things that annoy us, there is always a marketing lesson. In this case, an email marketing lesson. Email marketing, often called...
by Jeff Slater | Jan 31, 2021 | Marketing Advice, Personal Stories
A nitpicker refers to picking nits, the eggs of lice, out of hair, and later picking out the lice themselves. A nitpicker is also how many people describe a micro-manager. No one wants to work for a micro-manager. Well, except the few people who enjoy painful work...
by Jeff Slater | Jan 28, 2021 | Marketing Advice
A mindset is the established set of attitudes held by someone. As a marketer, your mindset influences how you build strategies, insights are harvested, and plans get put into action. In sum – mindsets matter if you want to solve problems. McKinsey & Company...
by Jeff Slater | Jan 19, 2021 | Marketing Advice
2020 came and went like thirty-two hurricanes hitting all at once. It destroyed almost everything in its path, but now, it is time to put on the gloves and rebuild in the New Year. And, it is time to start thinking about your 2021 marketing plan. Business owners...
