by Jeff Slater | Nov 1, 2020 | Foodpreneurs, Marketing Advice
Sliced bread is one of the seven wonders of the world. Since I’m a big fan of toast, a perfectly sliced bread is a thing of joy. I admit to my bread addiction, especially what Whole Foods sells. Their seeduction, and rosemary sourdough breads are my favorites....
by Jeff Slater | Oct 27, 2020 | Marketing Advice, Marketing Books, Marketing People
Although the photograph above appears to be a real person, she is an example of synthetic media. This woman does not exist. I am a long-term student of communications. When I heard the term synthetic media it made my teeth hurt. Synthetic media? Is that fake news?...
by Jeff Slater | Oct 25, 2020 | Marketing Advice, Marketing People
When a colleague shared a link from Twitter about what recently happened at The Richards Group in Dallas, I was shocked, stunned, and surprised. Just the week before, I had written about the ad agency’s founder Stan Richards in the context of a new ad campaign that a...
by Jeff Slater | Oct 22, 2020 | Branding Issues, Marketing Advice
A little while ago, I read Bernadette Jiwa’s blog post about putting together an ‘about me’ section of a website. She is a savvy marketer who studied and worked with Seth Godin. Her site – The Story of Telling is a must read for marketing...
by Jeff Slater | Oct 20, 2020 | Marketing Advice
Where are market opportunities for a new product or service? An unmet gap in a category or industry is an inadequately served space. You notice s these gaps if you are paying close attention, listen to consumers and are hyper mindful of what is going on around you....
by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
