by Jeff Slater | Dec 15, 2020 | Marketing Advice, Marketing Books
Pick one you hate the most. (Hint: I hate the annual performance review). The smell of trash and rotting garbage on a hot summer day.Nails scratched on a chalkboard while you are strapped into a chair. Annual performance reviews. Can you think of a more worthless...
by Jeff Slater | Dec 13, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Zeyad Moussa is a person blended from four cultural streams. He is a first-generation American. Dad is Egyptian. Mom is Saudi. And somewhere flowing through his veins is ginger root. His 2-oz Tulua Ginger Shots are produced using a cold-pressed method that keeps...
by Jeff Slater | Dec 10, 2020 | Marketing Advice
When I audit a company’s marketing team’s health, I like to do a checkup on seven areas. Like a quick trip to the Urgent Care, I can tell with a few questions about their vitals for success and effectiveness. Does your crucial communication message focus...
by Jeff Slater | Dec 8, 2020 | Marketing Advice, Marketing Start Ups
What if you could rent a college-age grandchild to help you with your computer, minor chores, and a ride to the store? Maybe to keep grannie company at a senior citizen dance? Papa Pals, a Florida-based business, is filling this niche with a gig economy offering that...
by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Dec 3, 2020 | Foodpreneurs, Marketing Advice
Ray Kroc from McDonald’s was never in the hamburger business – he was in the real estate. Do you know what true business you are in? A recent article in INC Magazine reminded me of how important this idea is for marketers. When Ray Kroc started, he was making a...
