by Jeff Slater | May 27, 2021 | Marketing Advice
A guest post about email tactics from Mike Khorev, SEO expert. Building an email list is not an easy endeavor. Almost every email marketer would vouch for that fact. That is why you should be mindful of the kind of emails that you send. It’s one of the most...
by Jeff Slater | May 20, 2021 | Marketing Advice
This is a guest blog from Dean Waye, the Chief Technology Officer (CTO) Ghostwriter at ctowriter.com. For Marketers, the CTO or Chief Technology Officer from your company can be a highly effective messenger to put in front of a prospective customer, a webinar...
by Jeff Slater | May 11, 2021 | Marketing Advice
A guest post by Cam Sivesind is the Senior Content Writer for LeadsRx, a multi-touch attribution platform that helps enterprise marketers improve return on ad spend (ROAS). Cam knows a lot about chatbots. The chatbot software brings a lot to companies to enhance their...
by Jeff Slater | May 6, 2021 | Marketing Advice
A guest post about purpose-driven business by Douglas Spencer, President of Spencer Brenneman, a messaging master. A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving...
by Jeff Slater | May 4, 2021 | Marketing Advice
This is a guest post by Kerri Roe who I met on a LunchClub call last month. She has expertise in coaching and focuses on igniting potential. In this post, she gives some sage advice for a new manager. Have you ever thought of what you would tell your younger self to...
by Jeff Slater | May 2, 2021 | Marketing Advice, Personal Stories
In a recent negotiation over fees with a food-industry client, I spent most of my time asking questions and probing for information about budget, authority, and needs. I avoided giving an ultimatum and turned the negotiation into more of an information-gathering...
