by Jeff Slater | Jun 15, 2021 | Marketing Advice
A guest post by Megan Hudson on The Marketing Sage about customers and their mindset “Think like a customer.” – Paul Gillin The modern age of commerce is known among businesses as the ‘age of experience.’ The advancement of digital...
by Jeff Slater | Jun 13, 2021 | Marketing Advice
Louise was a different kind of salesperson because she was always a student of her client’s problems looking for scraps of data to help her understand the client’s challenges. She never quit but, it was her methodical approach to empathizing that helped her become...
by Jeff Slater | Jun 10, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a Zillenial who can’t be reached via cable ads. The sound of infomercials and commercial jingles brings a rush of nostalgia to my mind. “Only five payments of $39.99!”, “The best part of waking up…”, “Like a good...
by Jeff Slater | Jun 6, 2021 | Marketing Advice, Personal Stories
Do you ever feel overburdened with too much to do and not enough hours in the day? Does your to-do list overwhelm you and do you feel that time just slips away? Do you need help with time management? Growing up, being on time meant showing up early. My Dad, Jack went...
by Jeff Slater | Jun 3, 2021 | Foodpreneurs, Marketing Advice
This is a guest post by Robert Joseph, the noted wine writer, speaker, producer and provacateur. He has been thinking wholistically about wine for decades. Just imagine for a moment that you and your family have just settled down to something you want to see on...
by Jeff Slater | Jun 1, 2021 | Marketing Advice
Brand essence is the soul of your brand. In one or two words, your brand’s essence tells you what the brand represents. It brings ideas like values, mission and vision together to express the DNA of what your brand means. Like a fingerprint, your brand essence...
