by Jeff Slater | Jun 3, 2021 | Foodpreneurs, Marketing Advice
This is a guest post by Robert Joseph, the noted wine writer, speaker, producer and provacateur. He has been thinking wholistically about wine for decades. Just imagine for a moment that you and your family have just settled down to something you want to see on...
by Jeff Slater | Jun 1, 2021 | Marketing Advice
Brand essence is the soul of your brand. In one or two words, your brand’s essence tells you what the brand represents. It brings ideas like values, mission and vision together to express the DNA of what your brand means. Like a fingerprint, your brand essence...
by Jeff Slater | May 27, 2021 | Marketing Advice
A guest post about email tactics from Mike Khorev, SEO expert. Building an email list is not an easy endeavor. Almost every email marketer would vouch for that fact. That is why you should be mindful of the kind of emails that you send. It’s one of the most...
by Jeff Slater | May 20, 2021 | Marketing Advice
This is a guest blog from Dean Waye, the Chief Technology Officer (CTO) Ghostwriter at ctowriter.com. For Marketers, the CTO or Chief Technology Officer from your company can be a highly effective messenger to put in front of a prospective customer, a webinar...
by Jeff Slater | May 11, 2021 | Marketing Advice
A guest post by Cam Sivesind is the Senior Content Writer for LeadsRx, a multi-touch attribution platform that helps enterprise marketers improve return on ad spend (ROAS). Cam knows a lot about chatbots. The chatbot software brings a lot to companies to enhance their...
by Jeff Slater | May 6, 2021 | Marketing Advice
A guest post about purpose-driven business by Douglas Spencer, President of Spencer Brenneman, a messaging master. A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving...
