by Jeff Slater | Sep 14, 2025 | Foodpreneurs, Marketing Advice
When entrepreneur Mark Celmer and his business partner, Dean O’Brien, set out to create FAB Butter, they weren’t just developing another food product—they were solving one of the most pressing safety challenges facing America’s schools today. Kids love peanut...
by Jeff Slater | Sep 7, 2025 | Interesting Brands, Marketing Advice
No one wants to read another take on Cracker Barrel logo, especially me. I’d like to elevate this to a higher, strategic level and ask the question: What is a smart way to think about logo refreshes or redesigns in general, and how can you avoid going crazy?...
by Jeff Slater | Aug 24, 2025 | Foodpreneurs, Marketing Advice
How The CRUMBL Cookie Crumbles into a Billion Dollar Brand I want to walk you through one of the most irresistibly instructive origin stories I’ve come across in the food and beverage world: the rise of Crumbl, the cookie company that baked its way into modern brand...
by Jeff Slater | Aug 17, 2025 | Foodpreneurs, Marketing Advice
My good friend Mike Schall mentioned a brand that I should keep my eye on in 2024. He said, “This brand is worth your attention.” And like most things I hear from Mike, he was right. When Winston Alfieri and Troy Bonde were just 20 and 21, they made a bold bet on...
by Jeff Slater | Aug 10, 2025 | Foodpreneurs, Marketing Advice
Celebrity-backed brands are a dime a dozen. We’re living in the golden age of “famous face meets CPG startup.” Some work, many fizzle, and most settle into the background noise of Instagram swipe-ups and paid partnerships. But Once Upon a Farm, the fresh baby and...
by Jeff Slater | Aug 3, 2025 | Foodpreneurs, Marketing Advice
The energy drink aisle has long been a testosterone-fueled battlefield of aggressive branding, extreme sports imagery, and messaging that screams “NOT FOR WOMEN.” Walk down any beverage aisle and a sea of black cans will confront you with lightning bolts,...
