by Jeff Slater | Mar 3, 2014 | Marketing Advice
I recently came upon a thread in a Linkedin group about focus groups that ask the provocative question, “Are focus groups an endangered species”. What a wonderful question. My first experience with focus groups was in the late 1980’s when I came to work for a...
by Jeff Slater | Nov 6, 2013 | Marketing Advice
I love when marketing stirs things up. That’s why when I learned about Serengeti Tea Company I knew that a friendship would be brewing. Their product is tea; noble, humble, ancient tea. What they do so differently and incredibly well is to provide a new way to...
by Jeff Slater | Oct 28, 2013 | Marketing Advice
Michael Hyatt on his podcast This is your Life, discussed the topic of whether you are a person who see the world from an abundance perspective or a scarcity point of view. I’d urge you to listen to his podcast or read his blog which I find enlightening and inspiring....
by Jeff Slater | Sep 13, 2013 | Marketing Advice, Marketing People
In Eric Ries’ book LEAN STARTUP, he promotes an idea that is incredibly valuable for startups and more mature businesses. The MVP or minimal viable product allows you to get a product in front of customers as quickly as possible to test your hypothesis. “The MVP...
by Jeff Slater | Aug 5, 2013 | Marketing Advice
Tom Friedman wrote about the sharing economy recently in his New York Times column profiling AirBnB. They are a company that helps connects travelers who don’t want to pay for an expensive hotel room and instead are matched with people willing to rent out a room...
by Jeff Slater | Jul 29, 2013 | Marketing Advice
Imagine a restaurant where you buy tickets in advance like you do for a sporting event, a concert or an airplane flight? The price varies based on when you want to eat. I recently learned about Next Restaurant in Chicago that is the brain child of famed chef Grant...
