by Jeff Slater | Jul 28, 2014 | Marketing Advice
Brand Directors have many responsibilities. They have to manage as many touch points with a consumer as possible from packaging, promotion, distribution, pricing and on and on. Perhaps their most vital role is their job as brand architect or chief story teller. Brands...
by Jeff Slater | Jul 22, 2014 | Marketing Advice
Hey there friends, I am giving away FREE copies of my e-book Unraveling The Mysteries of Marketing today, Tuesday July 22nd to Thursday July 24th. Why give away my book? It is my way to say thank you to thousands of readers who have downloaded my e-book...
by Jeff Slater | Jun 9, 2014 | Marketing Advice
Like my 87 year old mom Bea, I love to eavesdrop on conversations. I love to listen to people talking in the grocery store about a food or beverage product they recently purchased. It is like hearing how marketing works. My goal is never to be intrusive. I’m...
by Jeff Slater | Jun 2, 2014 | Marketing Advice
What if your employee’s military background experiences were at the center of your marketing? EcoVets is a furniture company that exclusively employees American veterans. They take old tractor trailers that Wal-Mart would discard into landfills and uses all of...
by Jeff Slater | May 21, 2014 | Marketing Advice
As a marketing coach, my favorite question to ask someone is, what does success look like? You wouldn’t play a game of baseball without keeping score, so why should business be different? This question helps me understand motive and needed actions. It defines...
by Jeff Slater | May 11, 2014 | Interesting Brands, Marketing Advice
I was driving home from work last week and pulled into a gas station to fill up. A plaid truck was parked next to me with a man in a kilt filling his truck. No, I don’t live in Scotland, I live in the Raleigh, North Carolina. It caught my attention. I noticed it....
