by Jeff Slater | Dec 23, 2012 | Marketing Advice, Uncategorized
In the world of marketing, there is a malevolent disease that affects how many people behave every day. It happens across all levels of an organization and even all departments. It distracts people from their focus and priorities. It dilutes their effectiveness. It...
by Jeff Slater | Oct 7, 2012 | Marketing Advice
How do you set prices for your products? Do you try and determine what the market will allow, do you base it off of your cost or do you use pricing as part of our branding and positioning strategy? The price of stuff is all over the place. At times pricing is so...
by Jeff Slater | Sep 6, 2012 | Marketing Advice
I heard a fascinating book review on a HBR ideacast this weekend. The author, Frank J. Barrett has written a book called Yes to the Mess. His thesis revolves around the idea of what leadership lessons you can learn from the great jazz musicians like Duke Ellington,...
by Jeff Slater | May 11, 2012 | Marketing Advice
This guest blog is written by my younger brother Mitch who lives in Westfield, New Jersey. He shares his experience on the perfect gift he bought for our mother for her 85th birthday. Talk about a ticket to ride. On November 4th 1960 I was “Born to Run”. Mitch and...
by Jeff Slater | Mar 4, 2012 | Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publication in the 1970’s when Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Feb 8, 2012 | Marketing Advice
As a marketing professional addicted to understanding consumer behavior, I am fascinated by the critical importance of segmentation. If your category is a pie, which slice are you focused on? If you ask a question about what consumers think, you better be certain...
