by Jeff Slater | Jun 27, 2013 | Marketing Advice
Almost thirty years ago my wife and I were featured in a series of testimonial ads by Nestle. We represented the small businesses segment that used Nestlé’s chocolate products because of quality, taste and performance. Our product, Rachel’s Brownies used both...
by Jeff Slater | May 30, 2013 | Marketing Advice
This is another in a series of guest blogs. The author is Lewis Berey, the CEO of NPI, a recognized leader in bringing new products to the market. I always learn something from every conversation I have with Lew and I asked him to share some of his ideas with my...
by Jeff Slater | Mar 11, 2013 | Marketing Advice
What Consumers Say Versus What They Do One of the few benefits of very long plane rides to Europe is a chance to read without interruptions. This week, I read a wonderful marketing book that I’d like to share with you. I’m really interested in understanding...
by Jeff Slater | Dec 23, 2012 | Marketing Advice, Uncategorized
In the world of marketing, there is a malevolent disease that affects how many people behave every day. It happens across all levels of an organization and even all departments. It distracts people from their focus and priorities. It dilutes their effectiveness. It...
by Jeff Slater | Oct 7, 2012 | Marketing Advice
How do you set prices for your products? Do you try and determine what the market will allow, do you base it off of your cost or do you use pricing as part of our branding and positioning strategy? The price of stuff is all over the place. At times pricing is so...
by Jeff Slater | Sep 6, 2012 | Marketing Advice
I heard a fascinating book review on a HBR ideacast this weekend. The author, Frank J. Barrett has written a book called Yes to the Mess. His thesis revolves around the idea of what leadership lessons you can learn from the great jazz musicians like Duke Ellington,...
