by Jeff Slater | Nov 24, 2014 | Marketing Advice
Imagine coming into a newly formed business during its first week of existence. You are the person asked to manage the marketing for the new venture. What is your first step? Several start ups have come to me with a version of this question looking for coaching and...
by Jeff Slater | Nov 17, 2014 | Marketing Advice
Marketing is an expectations game where you have to read the future. You put in long hours developing a marketing plan. It is filled with grand ideas and garnished with bells, tweets and whistles. Your goal is to be a smashing success. Then you execute and hit...
by Jeff Slater | Nov 12, 2014 | Marketing Advice
There is a staggering amount of choices we make every day when we shop. Whether its clothes, electronics or food, we are confronted with what feels like unlimited options. Yet most of us have just a few brands we navigate toward in most categories. We group together...
by Jeff Slater | Nov 5, 2014 | Marketing Advice
How do you keep score of your marketing activities? I thought I’d share some of the strategic framework and questions I ask and to suggest an approach that might be helpful to others. The questions below are specifically focused on global website, social media and...
by Jeff Slater | Oct 29, 2014 | Marketing Advice
I read the news about McDonald’s drop in same store sales, the worst monthly drop in a decade. I am waiting to hear the cry- “blame marketing”. We need new advertising. Fire the CMO. It is often like a default setting that marketing must be the problem. ...
by Jeff Slater | Oct 22, 2014 | Marketing Advice
There are many ways to conduct market research on consumer or trade behavior. All of them are highly flawed but most of them can be very valuable tools. I’d like to share a few ideas on how to use the different formats and to give you some examples of what you can do...
