by Jeff Slater | Jan 28, 2015 | Marketing Advice
Brands that receive investment find important ways to stay away from the commodity part of a market segment. They create new technology that improves performance, they develop special activities that add secondary value to users and they keep using resources to...
by Jeff Slater | Jan 26, 2015 | Marketing Advice
Why did you pick up that brand of olive oil from the shelf of your supermarket versus the other sitting next to it? Why did you notice and open only one of the emails that came to you over the last 24 hours from someone you didn’t know? Why did you open that one...
by Jeff Slater | Jan 21, 2015 | Interesting Brands, Marketing Advice
You are sitting at home, at a party or a corporate event and realize you don’t have enough wine. (or beer or booze). Someone has to go out to the local liquor store. Or you can click on Thirstie. An app designed for the on-demand wine and spirit market. If you are...
by Jeff Slater | Jan 19, 2015 | Interesting Brands, Marketing Advice
I’m not a big shopper. Truth be told, I hate shopping except for food and wine. I don’t find myself in the mall or online looking for stuff so I don’t profess to be an expert in this arena. But I do know brilliant marketing when I see it. Every week or 10 days, I...
by Jeff Slater | Jan 14, 2015 | Marketing Advice
How many people do you market too? Whether I am marketing corks or Slim Jims or Cheerwine, I always approach the effort by thinking about one person at a time. My target isn’t big and wide and filled with millions of people. I focus on one person and talked...
by Jeff Slater | Jan 12, 2015 | Marketing Advice
Are there better advocates for your brand than your employees? Isn’t it about time you set them free and let them go online at work on social media? Think about it, they work every day within the business seeing all the small things that they do to bring...
