by Jeff Slater | Dec 24, 2014 | Marketing Advice
If you are trying to find a solution to a marketing problem, blogging is a terrific way to think through the issue. It forces you to coherently express the essence of the problem in a concise fashion. I learned a lot in 2014 by writing, reading and listening. I...
by Jeff Slater | Dec 22, 2014 | Marketing Advice
My daughter’s catering business is taking off in Wilmington, NC. It helped to get publicity from winning Rachael Ray’s Great American Cookbook Competition, recognition from local magazines and newspapers and from a growing list of satisfied customers writing reviews...
by Jeff Slater | Dec 17, 2014 | Marketing Advice
Consumer marketers who work in CPG (consumer packaged goods) know that simple is powerful. You can’t expect a consumer who is bombarded with messages all day long to hear five reasons from you why your soap is better than the competition. Complexity rarely helps in...
by Jeff Slater | Dec 15, 2014 | Marketing Advice
What Do You Want To Be When You Grow Up? Adults love to ask this question to kids all the time. When was the last time you asked yourself this question? Do you stop and think about this for your business, your brand and your professional career? What do you want your...
by Jeff Slater | Dec 10, 2014 | Marketing Advice, Marketing Books
I often get the same question through my blog and my online connections from small business owners. What is the best marketing for my business? This is still an odd question because small businesses don’t have time to distinguish among things like sales, marketing,...
by Jeff Slater | Dec 3, 2014 | Marketing Advice, Marketing Books
When consumers or businesses have a problem, they need to hire a product or service to do a job. An obvious example is when you have a leak, you need a plumber. But if you want to shampoo your hair you have dozens if not hundreds of choices. If I want to shampoo my...
