by Jeff Slater | Dec 10, 2023 | Marketing Advice
In a world where food waste is a pressing issue, Too Good to Go has emerged as a beacon of hope, transforming surplus food into an opportunity for businesses and consumers alike. Founded in 2016 by Lucie Basch, the app has redefined the traditional approach to food...
by BJ Bueno | Dec 6, 2023 | Marketing Advice
What You Can Learn From Taylor Swift and her PR Blueprint – A Guest Post By BJ Bueno In the illustrious realm of brand-building, there’s an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and...
by Jeff Slater | Dec 3, 2023 | Marketing Advice
Marketing and branding can be tricky for new entrepreneurs; much more goes into it other than what is sold. Sometimes, you need an extra hand to help you get more leverage. Brand partnerships are a great way to combine individual strengths and resources into a new...
by Jeff Slater | Nov 26, 2023 | Branding Issues, Marketing Advice
2023 has been a gratifying year for my fractional CMO business, The Marketing Sage Consultancy. I got to work on several exciting projects with complicated challenges that required patience, passion, and professionalism. Without revealing confidential details,...
by Jeff Slater | Nov 19, 2023 | Foodpreneurs, Marketing Advice
Navigating the Shifting Landscape of the Food Industry: Unforeseen Trends Shaping the Future of Food The dynamic and ever-evolving food industry is poised for transformative changes in the coming decade. While we can anticipate continuing existing trends, such as the...
by Jeff Slater | Nov 12, 2023 | Foodpreneurs, Marketing Advice
The Olive Oil Company That’s Changing the Industry One Drizze and Sizzle at a Time Disrupting EVOO The olive oil industry is a behemoth with billions of dollars sold yearly. The global olive oil market is expected to grow from $13.77 billion in 2021 to $17.02...
