by Jeff Slater | Apr 9, 2019 | Marketing Advice, Marketing Start Ups
I’m working on a project to help a client start a new B2C business. The category is new to me so I am knee-deep in market research. I’m learning critical lessons each day about an industry that I know little about and am researching with my eyes wide open. I’m...
by Jeff Slater | Apr 7, 2019 | Marketing Advice, Marketing Start Ups
This is a guest post by Lucy Reed from Gigmine. You can create a beautiful e-commerce store with a fantastic product, but without customers, your business will fail. That’s why no matter what type of e-commerce store you run, your shoppers need to be your top...
by Jeff Slater | Apr 4, 2019 | Marketing Advice
A design engineer I know works with companies to help them prototype new products. She always tries to understand the challenge from the most human and emotional perspective before she does any concept drawing. Her question to her clients is simple: What is the...
by Jeff Slater | Apr 2, 2019 | Marketing Advice
What expectations do you set for your marketing activities? I always revert to a gardening metaphor because it is easy to communicate and helps explains how marketing works. If your brand has been undermarketed for years, will a few campaigns bring in revenue in...
by Jeff Slater | Mar 31, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
When my friend Bob Stapleton asked me if I would speak to a group of budding entrepreneurs he was coaching through LaunchCary, I jumped at the opportunity. Bob is one of those rare human beings who seems to be a nexus of community, compassion, and connection. I was...
by Jeff Slater | Mar 28, 2019 | Marketing Advice, Marketing People
I watched the HBO documentary about Elizabeth Holmes and the Theranos debacle. The Inventor: Out for Blood in Silicon Valley was inspired by John Carreyrou’s Bad Blood expose in The Wall Street Journal. This was a powerful blood story with an important lesson for...
