by Jeff Slater | Feb 26, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
What if instead of buying a plastic bottle of soap, dishwashing liquid or laundry detergent, you got a refill delivered to your front door? And what if that product was made without harsh chemicals but was still effective at cleaning? Say hello to cleancult. They want...
by Jeff Slater | Feb 24, 2019 | Foodpreneurs, Marketing Advice, Personal Stories
In 1978, my father, Jack Slater explained to my wife and me about one of the basics principles of business. At the time, we were clueless about the idea he explained to us, but we were growing our wholesale bakery called Rachel’s Brownies, and his wisdom was...
by Jeff Slater | Feb 21, 2019 | Marketing Advice, Marketing Books, Marketing People
I heard an excellent story on Jay Baer’s podcast called Talk Triggers about the power of word of mouth. A Clifton, New Jersey oral surgeon, has built a remarkable business. He is a competent oral surgeon but doesn’t do his job demonstrably different from others in his...
by Jeff Slater | Feb 19, 2019 | Marketing Advice
When I get new clients sharing their growth strategies with me, I’m surprised. Do you expect that your $25MM business is going to grow to $200MM in revenue in five years when your growth rate has been at best, tepid? My usual advice is that if they want to grow fast,...
by Jeff Slater | Feb 17, 2019 | Foodpreneurs, Marketing Advice, Marketing Start Ups
For many years, my wife and I marketed our brownies in the freezer case of national grocers like Publix, Wegmans and Kings Supermarkets. Since Rachel’s Brownies didn’t have preservatives, we used the freezer to preserve freshness. We learned that it is...
by Jeff Slater | Feb 14, 2019 | Marketing Advice, Personal Stories
I needed a new backpack and knew that I had several choices. I could drive 15 minutes to see a limited selection in a few different retail stores, or I could go online to Amazon and view hundreds of options, searchable by price, brand, size, quality, popularity,...
