by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
by Jeff Slater | Aug 17, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
When a business is started, you want to get people to talk about you and amplify your message. Encouraging word of mouth is difficult because there are just so many products and services competing for attention. But what happens when you switch your focus from selling...
by Jeff Slater | Aug 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Imagine a small, independent Los Angeles-based grocery store trying to compete with the big supermarkets. The chains buy products cheaper than a single store can sell them to customers. You know how this story will end. After his elderly parents couldn’t run the...
by Jeff Slater | Jul 22, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
In 1982 an emerging computer company was roaring onto the stage. Osborne computer had the world’s first “luggable” computer. It was portable, but it was so heavy at 26 pounds, that you didn’t just carry it – you hauled it around. But it was a leading computer...
by Jeff Slater | Jun 8, 2016 | Foodpreneurs, Interesting Brands
One of my favorite parlor games is thinking about how someone outside of the industry, might see a different category. Take greeting cards and Hallmark. They sell a product that is organized by occasion. Not by country of origin, by the source of ink, by price or...
by Jeff Slater | Jun 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
Where did you get that coffee? I don’t mean Starbucks, Dunkin Donuts or Harris Teeter. But which farm grew the bean. How did they get to your kitchen? Did the farmers who grew these products get a fair price or are all the margin sucked up by importers,...
