by Jeff Slater | Jul 20, 2025 | Foodpreneurs, Marketing Advice
Having watched countless food startups rise and fall over the years, I’ve noticed patterns in their failures that are both heartbreaking and preventable. The food industry might seem approachable—everyone eats—but it’s riddled with hidden complexities that...
by Jeff Slater | Jul 13, 2025 | Foodpreneurs, Marketing Advice
From Technology to Market: How Ripple Built a Business Model That Works In the world of food technology startups, numerous companies burn through venture capital in their pursuit of the next big thing. They develop impressive technology, create beautiful pitch decks,...
by Jeff Slater | Jul 6, 2025 | Foodpreneurs, Marketing Advice
Why Matcha Took Off: The Cultural, Wellness, and Brand Catalysts Behind Its Green Surge: How a Green Powder Turned to Gold I’m always curious about how certain products go from niche to near-mainstream. One of the most compelling examples in the past decade is matcha....
by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
by Jeff Slater | Jun 15, 2025 | Foodpreneurs, Marketing Advice
How Chomps Took a Bite Out of the Slim Jim’s Market by Taking the Opposite Approach. When I was VP of Marketing at GoodMark Foods in the 90s, we were the company that owned Slim Jim. I thought we owned portable protein space—shelf-stable meat snacks with an...
by Jeff Slater | Jun 8, 2025 | Foodpreneurs, Marketing Advice
Launching a food brand is ridiculously difficult. In the beginning, you have all the jobs and all the things to do. And for newbies, it is a frightening array of acronyms and challenges. Energy radiates from startup food founders—the kind that comes from passion,...
