by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
by Jeff Slater | May 29, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
Client: Can you help my startup market a revolutionary new cleaning agent? Me: Maybe. Who is your target? Client: Everyone. Me: Then I can’t help. If you want my help, let’s narrow your target and become much more specific? Client: But why would I want to leave...
by Jeff Slater | May 20, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I got the opportunity to participate in some focus groups for a beverage startup who was trying to understand brand engagement. They wanted to plumb why consumers choose certain beverages differently based on occasion? Why do they pick a particular type or beverage...
by Jeff Slater | May 6, 2018 | Foodpreneurs, Marketing Advice
How do you create a category of one when there is no competition? How about building a business creating edible art for brands through pancakes. Yep, the kind you eat, on Sundays. Dan Drake, a twenty-something St. Louis native, specializes in making incredible edible...
by Jeff Slater | Apr 19, 2018 | Foodpreneurs, Marketing Start Ups, Personal Stories
For months, Grubhub has been running an ad campaign to get consumers to try their app. Download and order food from local restaurants delivered to your door. The ads over glorify their promise and set the expectation for food to show up as an Uber. Quickly. Easily. At...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
