by Jeff Slater | Sep 19, 2019 | Foodpreneurs, Marketing Advice, Marketing Books
A few years ago, Harvard professor Clay Christensen wrote a great book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s...
by Jeff Slater | Sep 10, 2019 | Foodpreneurs, Marketing Advice
Yogurt is a seven-billion-dollar category in the U.S. Globally; it is north of twenty-billion dollars. With all that demand, why hasn’t anyone made a simple way to make yogurt at home? Ashok Jaiswal was inspired in 2016 when he was sipping on a mango lassi, a...
by Jeff Slater | Sep 5, 2019 | Foodpreneurs, Marketing Advice, Marketing People
Do you have some hidden assets that could be used to help you market your business? Often, when engaged with clients, I’ll notice an underutilized asset that could help deliver a compelling message or support brand positioning. In the world of the consumer-packaged...
by Jeff Slater | Aug 29, 2019 | Foodpreneurs
Most people don’t ever think about where their chocolate comes from, but there is a Dutch chocolate company with a serious mission to eliminate slave labor in the cocoa industry. Tony’s Chocolonely is the market leader in the Netherlands. Unlike other chocolate...
by Jeff Slater | Aug 8, 2019 | Foodpreneurs, Marketing Start Ups
Frequently businesses are started by two people who complement each other’s skills. As a result, they may be friends or business associates but finding someone to work with allows the burden of starting a company to be shared. When my wife and I started working...
by Jeff Slater | Aug 6, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
Wines sales have been flat over the last decade with little growth. Millennials have so many choices in craft beer, mixed drinks, and even cannabis that has cut into wine’s share of alcohol consumption. Suddenly, in flies Cooper Hawk, who is turning the tasting room...
