by Jeff Slater | Jan 10, 2021 | Foodpreneurs
Now is time to seed the tahini moment. Amy Zitelman and her two sisters, Shelby, and Jackie are co-owners of Philadelphia-based Soom Foods, AKA the “Soom Sisters.” They all knew what tahini was growing up eating hummus in Philadelphia. But who would have...
by Jeff Slater | Jan 3, 2021 | Foodpreneurs, Interesting Brands
Warm maple syrup on pancakes is like a bear hug from your kind and loving grandma. It fills you with the sweetness of life and the happiness and possibilities of a new morning. The scent and sight of maple syrup oozing onto a homemade pancake remind me of a cold, New...
by Jeff Slater | Dec 13, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Zeyad Moussa is a person blended from four cultural streams. He is a first-generation American. Dad is Egyptian. Mom is Saudi. And somewhere flowing through his veins is ginger root. His 2-oz Tulua Ginger Shots are produced using a cold-pressed method that keeps...
by Jeff Slater | Dec 3, 2020 | Foodpreneurs, Marketing Advice
Ray Kroc from McDonald’s was never in the hamburger business – he was in the real estate. Do you know what true business you are in? A recent article in INC Magazine reminded me of how important this idea is for marketers. When Ray Kroc started, he was making a...
by Jeff Slater | Nov 29, 2020 | Foodpreneurs, Marketing Advice
I haven’t thought about sauerkraut in at least 32 years. At that time, we lived in the western suburbs of Philadelphia on the mainline. I remember visiting a Jewish deli named Hymies that served traditional coleslaws, sauerkraut, and other authentic Eastern...
by Jeff Slater | Nov 1, 2020 | Foodpreneurs, Marketing Advice
Sliced bread is one of the seven wonders of the world. Since I’m a big fan of toast, a perfectly sliced bread is a thing of joy. I admit to my bread addiction, especially what Whole Foods sells. Their seeduction, and rosemary sourdough breads are my favorites....
