by Jeff Slater | Nov 12, 2023 | Foodpreneurs, Marketing Advice
The Olive Oil Company That’s Changing the Industry One Drizze and Sizzle at a Time Disrupting EVOO The olive oil industry is a behemoth with billions of dollars sold yearly. The global olive oil market is expected to grow from $13.77 billion in 2021 to $17.02...
by Jeff Slater | Nov 5, 2023 | Foodpreneurs, Marketing Advice
How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips Avoid These Ten Mistakes Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of...
by Jeff Slater | Jul 16, 2023 | Foodpreneurs, Marketing Advice
Five Pieces of Advice To Help You Prepare To Sell a Business If you are one of the millions of Americans who run a small to mid-sized business, I’ll bet you have asked yourself – I wonder if I could sell this someday? Around 1985, I asked myself that very...
by Jeff Slater | Jul 9, 2023 | Foodpreneurs, Marketing Advice
A Meaty Idea: ButcherBox Proves You Don’t Need to Take Outside Money Mike Salguero never took a nickel from the outside venture or private equity firms. Yet, his $600 million grass-fed meat subscription box company was profitable from Box One. As a child raised...
by Jeff Slater | Apr 5, 2023 | Foodpreneurs, Marketing Advice
How can an iconic image of rabbits, bears, or farmers help you tell a friend about a new brand? Sometimes I’ll taste a new product or beverage and can’t remember its brand name. Sometimes I remember the package with the Kodiak bear, farmer, or rabbit...
by Jeff Slater | Oct 30, 2022 | Foodpreneurs, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the...
