by Jeff Slater | Dec 9, 2016 | Branding Issues, Foodpreneurs, Marketing Advice
There are some absolute truths about marketing that many entrepreneurs, managers and business owners either don’t know, never learn or ignore. Whether you market marbles, matches or mobile phones, these five lessons apply. You can’t be for everyone. Stop trying to...
by Jeff Slater | Nov 25, 2016 | Branding Issues, Marketing Advice, Personal Stories
Companies often have wordy vision and mission statements hanging on the wall to help those who have trouble sleeping at night. Boring blah, blah blah. I have never been a fan of anything longer than a few words or a phrase to encapsulate a business’ WHY. What I do...
by Jeff Slater | Nov 21, 2016 | Branding Issues, Marketing Advice
Brands must live in two worlds. They must manage in the marketplace they live in today while also preparing for the future. You can’t pick one – you need both. Disruption is the act of breaking things apart, and disruptive market forces are challenging every business....
by Jeff Slater | Nov 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
A small unexpected box appeared at Samuel’s mailbox at work. Unlike the 321 emails that came into his inbox, he grabbed it and spent a few minutes opening it and looking inside. He held the sample in his hand and read the short, 3-point post-it-note that explains the...
by Jeff Slater | Nov 14, 2016 | Branding Issues, Marketing Advice
The election is over, and it is time to assess what the hell just happened. I will keep my strong political analysis for another platform, but I do want to share my assessment of the campaign from a marketer’s vantage point. I’m sure some of my bias will enter...
by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
